In an example of hitting a captive audience with just the right pitch, LG is running a mobile campaign in Norway that teases iPhone, Samsung and HTC users about battery life.
The ads from M&C Saatchi in Stockholm run on Norwegian Air's Wi-Fi. When users tap in, they see the following ads from LG, promoting the brand's G3 model:
The ads, which employ device recognition that's built into the Norwegian Air ad platform, continue a campaign LG started in October that mocks owners of rival phones for their slow processor speeds and hard-to-read screens. The banners run before consumers activate their devices
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