Facebook rolled out a new iOS app on Thursday for celebrities and public figures, making it easier for them to interact with fans.
The app, Facebook Mentions, lets users see what fans are saying in a dedicated mentions feed and start mobile Q&As.
The top of their notifications pages will be populated with shout-outs from other celebrities and media; users will also be able to see which topics are trending so they can chime in.
Here's an epic example of how Whoopi Goldberg responded to a Facebook user's post that showed up on her radar (and probably wouldn't have otherwise) via the Mentions app. She later jumped into the conversation.
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